Gina Smith — Brand & Marketing Leadership
Brand · Communications · Marketing Operations

Building brands people trust — and the teams that scale them.

Fourteen years leading brand, communications, and marketing functions across SaaS, education, and wellness. I turn complex products into clear stories, and clear stories into growth.

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Gina Smith — Brooklyn, NY
3×
Revenue Growth
GLIG, 2017–2019 — tripled revenue in two years through integrated brand, digital, and lifecycle marketing.
81%
ARR Growth
Newsela, 2019–2022 — repositioned the brand and pivoted GTM to support distance learning at scale.
1.64×
MQL Growth
Reforge, 2022 — built the brand marketing function from the ground up for a high-growth subscription business.
The Approach

Where brand, comms,
and growth meet.

My work sits at the intersection of brand, communications, and growth. I help mission-driven organizations tell clearer stories, build trust with the people they serve, and turn that trust into measurable results — MQLs, ARR, retention, revenue.

I've built brand and marketing functions from scratch, led communications through structural change, and scaled teams across SaaS, education, and wellness — always translating complex products into narratives that are easy to believe.

Brand Strategy Communications Strategy Creative Direction Digital Marketing Product Marketing Marketing Operations Social & Content Strategy
Experience

A record of building.

I.
Good Living Is Glam (GLIG)
Founder & Marketing Director · 2017–Present
Built and scaled a DTC ritual wellness brand from inception — brand, product positioning, and go-to-market strategy. Tripled revenue in two years, built a full-funnel lifecycle team, and expanded into international wholesale.
II.
Reforge
Director of Brand Marketing · 2022
Built the brand marketing function from the ground up for a subscription platform serving senior tech leaders — team structure, visual identity, and messaging frameworks. Drove 1.64× YoY MQL growth.
III.
Newsela
Director of Brand Marketing & Communications · 2019–2022
Led brand strategy and corporate marketing during rapid growth. Repositioned the brand and pivoted communications to support a distance-learning GTM, contributing to 81% ARR growth and a 115% increase in bookings.
IV.
Madison
Director of Brand Marketing · 2013–2019
Increased customer acquisition by 80% through inbound strategy while scaling paid marketing and reducing CAC by 81%.
Tools & Platforms

Fluent across the stack.

Creative & Design

  • Adobe Creative Suite
  • Figma
  • Ceros
  • Canva

CMS & Web

  • WordPress
  • Shopify
  • Contentful
  • Storyblok

Marketing Automation & CRM

  • HubSpotCertified
  • Marketo
  • Salesforce
  • Pardot
  • Act-On
  • SugarCRM

Demand Gen & Paid Media

  • Google AdsCertified
  • LinkedIn Sponsored Ads
  • Drift

Sales Enablement & Intelligence

  • Salesloft
  • Demandbase (InsideView)

Project & Team Collaboration

  • Asana
  • Jira
  • monday.com
  • Notion
  • Trello
  • Slack
Let's Talk

Let's build something people trust.

Open to Marketing, Communications, and Marketing Operations leadership roles.

Email me LinkedIn
© 2026 Gina Smith
Brooklyn, NY